ALYSSA HOPE HOFFMAN
Alyssa Hope Hoffman grew up the oldest of six children on the Jersey Shore in Barnegat, New Jersey. She moved to South Carolina in the middle of high school and when her AP credits and honor society credentials wouldn't transfer, she "accidentally" became in enrolled in the high school cosmetology program and had to complete it if she wanted to graduate.
Graduating high school with honors, she was making too much money behind the chair managing to consider her scholarship offers to go to college like she had always planned.
After a decade of managing salons, she began her professional career in the education department of a Fortune 500 company, going on to become her industry’s “Board Member of the Year” and “Educator Of The Year” through her work with the state’s association.
Another "accident" would have her traveling from state and state for work and ending up at a rock and roll concert, meeting the band that would change her career and life path.
Alyssa left her Fortune 500 position, sold her possessions, and moved onto a tour bus to become the manager of Wayland — a six time rock radio charting rock and roll band from a town of the same name in Michigan. Wayland had shown Alyssa her way.
Her first meeting as band manager took place with Gary Miller of Rock Against Trafficking, and it's there were here vision for Fearlyss Entertainment came to life.
Through her conscientious efforts and business acumen, Alyssa has secured cruises, endorsements, sponsorships and other major opportunities for Wayland’s members and is on her way to becoming the female Peter Grant.
Working as a Public Relations Marketing and Social Media Director for a full–service music media firm with world renowned clients including Capitol Records, Def Jam Recordings, Universal Studios and Warner Music Group, becoming head of artist management & brand initiatives for a “by artists for artists” start up company, and opening and creating Fearlyss Entertainment from the ground up while touring with the band full time demonstrates that Alyssa is a multifaceted force to be reckoned with when it comes to making music and musicians noticeable and impactful.